01Challenge
Simplify the complex
The site needed to serve prospects and current customers without turning navigation into an operations manual.
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PortfolioKubo Logistics
Kubo Logistics.
Introduction
A conversion-focused logistics website that turns the Miami-to-Colombia shipping journey into a clear, fast, and task-driven digital experience.
- Project type
- Web Design & Development
- Scope of work
- Website strategy and information architecture · Conversion-focused UX and responsive UI design · Custom front-end development and operational tool integration · Technical SEO, accessibility, and performance optimization
- Primary objective
- Explain Kubo's Miami parcel-forwarding service clearly while helping prospects and current customers open a locker, quote, track, pre-alert, and sign in with less friction.
- Delivery
- Live digital experience
Project story
A digital experience that turns logistics into a clear route.
We redesigned Kubo Logistics' public website to explain its Miami parcel-forwarding service, make operational tasks easier, and move users from intent to action with less friction.
View live project02Approach
Design around tasks
We prioritized opening a locker, quoting, tracking, pre-alerting, and signing in so each action appears at the right moment.
03Result
A platform ready to grow
A responsive, accessible, and optimized experience with SEO architecture and integrated operational tools.
Key decisions
- Conversion-oriented homepage
- Visible quote and tracking tools
- Consistent Kubo visual system
- Mobile-first responsive design
- Technical SEO and useful content
- Accessibility built into the code
Measurable performance
Speed, technical quality, and an experience without friction.
Laboratory testing confirms a strong foundation for attracting traffic, supporting campaigns, and delivering a consistent desktop and mobile experience.
Desktop100%
Mobile97%
Interactive audit
Explore the results by device.
100Performance
Desktop audit
Performance100
Accessibility100
Best Practices100
SEO100
Agentic Browsing3/3
0.2 s
First Contentful Paint
0.4 s
Largest Contentful Paint
0 ms
Total Blocking Time
0
Cumulative Layout Shift
0.6 s
Speed Index
Impact
A fast website reduces friction at the first contact. Accessible structure and technical optimization improve discoverability while creating a stronger foundation for campaigns and future growth.
Source: Lighthouse 13.4.1 laboratory tests, August 25, 2026. Results can vary by device and network.
Final thoughts
Launched a responsive, accessible platform with a scalable SEO foundation, earning a Lighthouse Performance score of 100 on desktop and 97 on mobile.
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